Pakistan’s leading luxury designer brand – brings its viewers and consumers, its own unique story to life described through film. The fashion film is symbolic of the brand’s founder, Asim Jofa’s fashion philosophy: creating a vibrant style for the modern woman. Jofa’s palette of psychedelic colors are set in motion by director extraordinaire Asad-ul-Haq against the parched desert landscape of Interior Sindh. The colors form a life and shape of their own as they sway to the melancholic and soulful rhythm of the background score – a beautiful rendition by Soch – of "vey mein chori chori" originally sung by Reshma. The film captures the explosion of beautiful hues as they casually flirt with the Brand’s lawn girl, Cybil Chaudhry, ultimately becoming a commitment in an Asim Jofa designer silk fabric. The brand message is effective: be bold, appear powerful and stand out as you embrace the colors of Jofa!
#AsimJofa#Fashionfilm #RainbowPalatte #BeBoldBeBeautiful
Director: Asad U Haq
Model: Cybil J. Chowdhry
DOP: Zain Haleem
Makeup: Nabila N-Pro
Stylist: Tabesh Khoja
Photographer: Rizwan Ul Haq Music:Soch
Asim Jofa Fashion Film 2016
Reviewed by imran ahmed
on
10:56 AM
Rating:
Reviewed by imran ahmed
on
10:56 AM
Rating:
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